Toke was in search of a comprehensive brand revitalisation. While they had initially crafted a rudimentary logo and platform, they remained dissatisfied with the results, finding certain elements lacking in vibrancy and failing to resonate with their target audience. Upon a thorough evaluation of their existing design, I had the opportunity to unveil an improved design concept. This encompassed a complete colour palette overhaul, the introduction of updated, more legible fonts that harmonized seamlessly with the brand, the creation of a bespoke collection of icons, and the establishment of a consistent visual identity that perfectly encapsulated the essence of the new brand. In addition to this design work, I also undertook the task of revamping the pitch deck to align it with the brand’s fresh look and feel.