Ivaldi came to me looking for a logo re-brand and complete brand refresh including website design. This included updates to colours, typography, imagery, etc. Ivaldi Group helps heavy industry shift to digital distribution. Working with industry leaders, Ivaldi has helped companies all over the world gain an understanding of their supply chain and build business cases in order to go digital. Their mission is to re-define supply chains around the needs of the end-user and the environment by connecting procurement needs with digital distribution and local on-demand manufacturing. And their vision is to transform the world’s inventory by sending files not parts.

The previous Ivaldi logo contained orange and grey, I decided to implement a bright yellow and black to make the brand pop. The main colours within Ivaldi are yellow, blue and a suite of three greys, this simple and effective colour palette gives the brand a clean and modern aesthetic.

I created a preset via Adobe Lightroom for the imagery, this preset highlights the yellow and blues within the photography. Other colours saturation is reduced and wherever possible, colours are changed to yellow or blue so that we can highlight our primary colours.

I also chose to implement a graphic device that can be used throughout the brand marketing. This device is created from the Ivaldi icon and is used to highlight information and titles.