The founder of Nine Knots, Carlos, has a passion for fishing and spends a lot of time out on the water. His vision was to create a brand for good quality and affordable fishing shirts for people to purchase.

He came up with the name ‘Nine Knots’ which is the perfect trolling speed for a boat, and from there I designed the logo based upon his specifications provided. He wanted the logo to incorporate a knot-like graphic along with a hook and a fish, I feel as though I portrayed his vision for the logo perfectly and he was very happy with the outcome.

The second step was to place the logo on a carefully chosen colour palette for the t-shirts, I chose colours that complimented the logo style and colour.